CHANEL
Holiday Space Dividers
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WHAT

A collection of space dividers for CHANEL's Holiday campaign at Macy's Dadeland, Miami.

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WHY

To define the space in which CHANEL lays within the store. The dividers also encourage customers to feel secluded within an exclusive space; encapsulated by the essence of CHANEL. All the meanwhile, the design allows for the brand within to be identified by outsiders, in hopes of luring them in.

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HOW

By using CHANEL's iconic holiday coloured ribbons as their primary medium, the dividers allow individuals from the outside to get a sneak peek to what's inside, inducing mystery and ultimately desire to enter. The translucency also allows the space to be enclosed whilst still allowing in light from the exterior. Lastly, their entire design is made up of CHANEL Holiday branding, thus once again creating a further sense of identity both from inside and out.

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DETAILS

Dimensions:

4' x 7' x 2"

 

Materials:

Silk ribbons, acrylic, steel frame

Method:

SketchUp