A collection of structures featuring CHANEL's trademark holiday boxes and photographic series designed and developed to be placed in Dillard's points of sale.
To make use of the space above countertops at points of sale. Its intention was to draw attention to the CHANEL counter from afar, to increase product placement and to advertise new item launches.
The first step was to assemble our CHANEL gift box prototypes in different configurations to begin getting a sense of scale and composition. We then took to SketchUp, CHANEL's preferred CAD software, to digitally place them in situ at a grander scale. Once the composed photographs for the posters were printed, we set them into place.
Chris Beatty & Seoyoung Kwon at CHANEL USA
Acrylic, cardboard boxes, silk ribbons, print.