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Lorem ipsum dolor sit amet, vis augue posidonium no, unum nominavi partiendo no pro. An inermis percipit contentiones mea, ei duo facer sadipscing, no cum natum albucius. Verear sanctus sea ea, hinc verterem vituperatoribus ius cu. Verear sanctus sea ea, hinc verterem vituperatoribus ius cu. An inermis percipit contentiones mea, ei duo facer inermis percipit.
CHANEL
Holiday Ledge
WHAT
A collection of structures featuring CHANEL's trademark holiday boxes and photographic series designed and developed to be placed in Dillard's points of sale.
WHY
To make use of the space above countertops at points of sale. Its intention was to draw attention to the CHANEL counter from afar, to increase product placement and to advertise new item launches.
HOW
The first step was to assemble our CHANEL gift box prototypes in different configurations to begin getting a sense of scale and composition. We then took to SketchUp, CHANEL's preferred CAD software, to digitally place them in situ at a grander scale. Once the composed photographs for the posters were printed, we set them into place.
DETAILS
Collaboration:
Chris Beatty & Seoyoung Kwon at CHANEL USA
Materials:
Acrylic, cardboard boxes, silk ribbons, print.