A shadowbox made to display the variety of ribbons, tags, wrapping paper and iconic camellia that customers may choose from to customise their gift. After making their selection, an associate wraps their gift with the customer's requested design before them.
To create an alluring and engaging in-store experience. The campaign intended to kindle a
user-centred and friendly feeling between with the brand and the customer.
By means of a series of installations throughout the store, some of which are interactive. These were designed with SketchUp and, later, with multiple handmade models and prototypes.
Chris Beatty & Seoyoung Kwon at CHANEL USA
12" x 18" x 8.5"
Acrylic shell, silk ribbons, CHANEL No. 5 bottle, and its box.
SketchUp, and physical modelling and prototyping.