CHANEL
Holiday Experience
In%20place%20edited_edited_edited.jpg

WHAT

A shadowbox made to display the variety of ribbons, tags, wrapping paper and iconic camellia that customers may choose from to customise their gift. After making their selection, an associate wraps their gift with the customer's requested design before them.

WhatsApp%20Image%202017-11-24%20at%2016_

WHY

To create an alluring and engaging in-store experience. The campaign intended to kindle a

user-centred and friendly feeling between with the brand and the customer.

In%20place%202_edited.png

HOW

By means of a series of installations throughout the store, some of which are interactive. These were designed with SketchUp and, later, with multiple handmade models and prototypes. 

DETAILS

Collaboration:

Chris Beatty & Seoyoung Kwon at CHANEL USA

 

Dimensions:

12" x 18" x 8.5"

 

Materials:

Acrylic shell, silk ribbons, CHANEL No. 5 bottle, and its box.

Method:

SketchUp, and physical modelling and prototyping.