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Lorem ipsum dolor sit amet, vis augue posidonium no, unum nominavi partiendo no pro. An inermis percipit contentiones mea, ei duo facer sadipscing, no cum natum albucius. Verear sanctus sea ea, hinc verterem vituperatoribus ius cu. Verear sanctus sea ea, hinc verterem vituperatoribus ius cu. An inermis percipit contentiones mea, ei duo facer inermis percipit.
CHANEL
Holiday Countertop Sculptures
WHAT
A series of countertop sculptures were designed and developed to be placed on countertops at CHANEL's points of sale (POS) during the holiday season.
WHY
To benefit from the existing countertops to divide the space into sections. This gives the area more structure to organise its variety of products, as well as granting the feeling of exclusivity and of privacy when trying on products. The structures also serve to enhance the space with the Holiday branding without having to swap out entire countertops nor manufacture the much more costly alternative of 6" sculptures which stand directly on the ground.
HOW
The first structure that has the appearance of a cluster of CHANEL Holiday ribbons is made entirely out of acrylic. This allows it to be one whole piece, thus granting the illusion that the ribbons are floating.
The second truly is made of what it appears to be. The boxes are true CHANEL Holiday wrapping boxes, the ribbon around them are actual Holiday ribbons, the perfume bottles are true CHANEL N°5s, as are their adjacent packaging. All the elements are glued together to avoid them tumbling down. The sculptures were thoughtfully digitally structured to make use of the existing box dimensions to create a whole, taking the form of the iconic CHANEL N°5 bottle.
DETAILS
Collaboration:
Seoyoung Kwon at CHANEL USA
Average dimensions:
2' x 3' x 4"
Materials:
Acrylic, cardboard, silk ribbon, CHANEL N°5 bottles.
Method:
SketchUp