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WHAT
The Global Visual Merchandising Book for the Father's Day 2025 campaign
This book was sent to Ralph Lauren Fragrance markets worldwide, enabling their local Retail Design teams to adapt the designs to their floor plans and construct them. It includes detailed pop-ups at every scale, materiality, animation-specific graphics, and more.
HOW
As the Global Retail Design team, we first received a general concept from the Marketing team consisting of a WIP Key Visual, an image of the product and its packaging, and a project statement. From there, I researched, sketched and collaborated with a creative agency to design a Visual Merchandising concept that brought it all to life in a highly immersive way.