CHANEL: Serum Launch Podium
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WHAT

Upon the release of CHANEL's "Sublimage" serum, a podium was requested to feature the brand's series of serums, clearly highlighting and differentiating their main features. The design was developed and implemented at points of sale.

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WHY

To showcase the new release of CHANEL's "Sublimage" serum. The installation was also designed to highlight each of the products within the collection and clearly differentiate each of their properties. Testing samples, a mirror and tissues were provided to attract potential customers and create an interactive try-on experience.

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DETAILS

Collaboration:

Chris Beatty & Seoyoung Kwon at CHANEL USA

Dimensions:

3'4" x 6'

Materials:

Acrylic, mirror, print.