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CHANEL: Serum Launch Podium
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Upon the release of CHANEL's "Sublimage" serum, a podium was requested to feature the brand's series of serums, clearly highlighting and differentiating their main features. The design was developed and implemented at points of sale.

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To showcase the new release of CHANEL's "Sublimage" serum. The installation was also designed to highlight each of the products within the collection and clearly differentiate each of their properties. Testing samples, a mirror and tissues were provided to attract potential customers and create an interactive try-on experience.

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Chris Beatty & Seoyoung Kwon at CHANEL USA


3'4" x 6'


Acrylic, mirror, print.

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